Preface to Marketing Management [Paperback] Author: J. Paul Peter | Language: English | ISBN:
0078028841 | Format: PDF, EPUB
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Preface to Marketing Management, 13e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The thirteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
Books with free ebook downloads available Download Preface to Marketing Management [Paperback]
- Paperback: 288 pages
- Publisher: McGraw-Hill/Irwin; 13 edition (January 11, 2012)
- Language: English
- ISBN-10: 0078028841
- ISBN-13: 978-0078028847
- Product Dimensions: 9.8 x 7.9 x 0.6 inches
- Shipping Weight: 1.2 pounds (View shipping rates and policies)
It provides very basics of marketing management, it is a mandatory textbook for my studies. Otherwise, I would investigate more and find something more readable
By Klara Krtickova
Starts good and covers a lot of material...good for beginner as well as someone that has been in it for a while...a good book to keep on a shelf!!
By Bailey
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