Outsell, Outmanage, Outmotivate, & Outnegotiate Your Competition (Live) [Unabridged] [Audible Audio Edition] Author: | Language: English | ISBN:
B000KLPGXU | Format: PDF, EPUB
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Harvey Mackay's ability to teach profound business and life lessons in a compelling yet entertaining way has made him one of America's most popular speakers. In this live presentation, you will learn how to:
Arm yourself with prospect, client, and competitor information the CIA would envy
See people who don't want to see you, then make them glad they did
Think big, bold, creatively, and in quantum leaps
Develop and maintain relationships in creative ways.
Harvey Mackay is a nationally syndicated columnist for United Feature Syndicate. His weekly articles appear in 52 newspapers around the country, including the Detroit Free Press, Denver Post, Orange County Register, Minneapolis Star Tribune, and Arizona Republic. He also is one of America's most popular and entertaining business speakers, speaking to Fortune 500-size companies and associations. Toastmasters International named him one of the top five speakers in the world. In addition, Harvey is chairman and CEO of Mackay Envelope Corporation, an $85 million company he founded at age 26. He is the author of the New York Times best sellers Swim With The Sharks Without Being Eaten Alive and Beware the Naked Man Who Offers You His Shirt.
Direct download links available for Download Outsell, Outmanage, Outmotivate, & Outnegotiate Your Competition (Live) [Unabridged] [Audible Audio Edition]
- Audible Audio Edition
- Listening Length: 47 minutes
- Program Type: Audiobook
- Version: Unabridged
- Publisher: Better Life Media, Inc.
- Audible.com Release Date: November 16, 2006
- Language: English
- ASIN: B000KLPGXU
This is a great book, whether you're an MBA or just someone trying to get an advantage in everyday life. Harvey Mackay's lessons are to be treasured--he was way ahead of the curve in the mid-1980s. It may be hard to appreciate this today because some of the advice isn't fresh anymore: we all have phones in our cars and we all use answering machines to screen calls and we all take notes on the run on little portable recorders. --Well, many of us do, at any rate. Hardly revolutionary advice anymore, but that's only because we listened to Harvey in the first place.
Some of the chapters contain gold that will always be valuable, however. One of my favorites involves the phrase "Dusseldorf passes." I won't spoil it for the unread, but I will say the lesson from that chapter is one everyone should take with them through life. It will save you a lot of money and regret.
And the Mackay hiring process. So thorough it seems to border on the obsurd, but the more I work at various companies the more I wish all businesses were as picky about acquiring workers. Harvey shows you that even "lowly" positions such as the receptionist or secretary are among your company's most critical, for 99% of your customers will get their first impression of your company--and in some cases the *only* impression of your company--through this crucial individual. Yet many companies get some 18-year-old part-timer to answer the phones and file valuable company documents--*and they're proud of this cost-cutting maneuver!* They consider this smart management. Harvey explains why this is actually a very dumb move.
He also shows you how to get "impossible" tickets to the big game and how to get a reservation at virtually any hotel, even ones that are "completely booked.
Some worthy information about particular business issues are raised and noted, and for the most part this is an off-the-cuff soliloquy talk about how Harvey views business, and the world. There is nothing more amusing than some wealthy person in business who thinks they have the answers and the remedies for the rest of us. Written in the late 1980s, some of the attitudes presented towards hiring potential employees will become evident. All in all, this is an easy and quick-read.
I read "Swim With The Sharks" front-to-back, however each chapter concerns a different topic, so one does not have to read this book straight through from page 1 to the end.
One thing I found a bit quirky were the consistent references to allegedly "successful" collegiate and professional sports coaches. I don't feel it's an appropriate analogy to commonly equate coaches with the situations outside of the sports world. The sports culture is often not applicable to making a business deal, dealing with corporate culture, and/or avoiding mistakes with people socially. The sports in itself is a microcosm of society, but a separate world within its own. Time and time again I would chuckle to myself as I would read a quote made by Vince Lambardi, some NBA coach, or read a personal anecdote from the now disgraced coach Lou Holtz. Having to read Yogi Berra's lobotomy-like quotes and philosophy was quite dull, and not very informative.
Some helpful and practical information is the "66 question customer profile," as well as the "12P Competitor profile." I liked his noting (book written 1988) of how people who usually don't have money go out and buy a brand new "prestigious" car that depreciates.
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