The Dream Manager Hardcover Author: Visit Amazon's Matthew Kelly Page | Language: English | ISBN:
1401303706 | Format: PDF, EPUB
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The business statistics are astounding: high percentages of detached, ready-to-exit employees; soon-to-occur vacancies among top executive and middle-manager ranks; and a growing chasm between employees and the organizations they work for. From Gallup to corporate human resources gurus, myriad solutions have been proposed. Yet Kelly, consultant and author (The Rhythm of Life, 1999; The Seven Levels of Intimacy, 2005, among others), proffers an idea that seems simple to implement. His philosophy is that organizations can only become best versions of themselves if their employees can realize that same opportunity. Center stage is the Dream Manager, an individual (or group) devoted to helping workers achieve personal life goals. His fictional parable plays out the story of Admiral Janitorial Services, a cleaning company plagued with extraordinarily high turnover. Presto digito! Within months of hiring a Dream Manager, employees stayed. Profits increasedand customers clamored for information. It is true that the pursuit of dreams "creates passion, energy, enthusiasm, and vitality." It is also true that, without solid proof, few businesses will explore this avenue. Jacobs, Barbara
Review
"
The Dream Manager emphasizes that a key and critical role of leadership is the ability to recognize the dreams of those that we lead and inspire them to achieve those visions . . . I believe Matthew Kellys new book will be an important contribution to the literature of leadership." --
Robert A. McDonald, Chief Operating Officer, Procter & Gamble"
The Dream Manager will forever change how companies think about their employees, and how managers define what it means to do their job." --
Patrick Lencioni, author of The Five Dysfunctions of a Team See all Editorial Reviews
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- Hardcover: 176 pages
- Publisher: Hyperion; 1 edition (August 21, 2007)
- Language: English
- ISBN-10: 1401303706
- ISBN-13: 978-1401303709
- Product Dimensions: 8.6 x 6.1 x 0.7 inches
- Shipping Weight: 9.6 ounces (View shipping rates and policies)
In "The Dream Manager," author Matthew Kelly departs from earlier best-selling books ("The Rhythm of Life, Perfectly Yourself, Call to Joy, Seven Levels of Intimacy") where he focused on improving "self" and provides, through a fable, an innovative way to improve the life of "the other." While the book is centered on the workplace and potential improvements in productivity and profitability, the concept Kelly outlines can reap great returns when applied to people outside of work as well.
Kelly builds on the concept of connection (See Michael Stallard's "Fired Up or Burned Out) to meet basic human psychological needs for respect, recognition, belonging, autonomy, personal growth, and meaning. The connector is the Dream Manager who connects the employees' now to their dreams and a better tomorrow.
The fable Kelly tells is based on a true story in which a janitorial services company had a chronic annual turnover rate of 400%. The fictional General Manager, Simon, is frustrated since he is operating more as a full-time "lead recruiter" rather than GM.
After numerous unsuccessful studies to define the problem, Simon's senior assistant suggests they learn what the employee's dreams are then find a way "to connect their job today with their dreams for tomorrow." Making money without a dream to fulfill is pointless and obscene. "Life is about living our dreams."
The company goes on to implement "The Dream Manager" program (the program's implementation and evolution is described in detail). The program results in improved morale and loyalty, and a drop in the annual turnover rate to 12% while gross revenue tripled. The number of employees grew only to 743 from 407 (less than 200%) during the same period.
Matthew Kelly writes like he speaks - with power, clarity, and focus. I should know because I've shared the platform with him, and I've read every one of his books. In this latest book he tells the story of Simon Roberts, general manager of Admiralty Janitorial Services. Recruited to run the company by Greg, the entrepreneurial founder, Simon finds he spends more time recruiting than anything else. With 400% annual turnover, a little over average for the industry, the company is a revolving door. And turnover costs-big time. Simon convinces Greg to go back to the basics and ask employees what they want and need, even though the executive team believes they have answer: more money. And it turns out they are wrong.
By really listening to employees and finding innovative solutions that appear to cost, but really pay back-and pay back big time, Simon finds the real key to employee satisfaction, full engagement, and reduced turnover, as well as profitability. For example, running employee shuttles to help people get to their jobs because many don't have cars, and the buses don't operate on the schedules when they clean buildings.
Ultimately, this is where the Dream Manager comes in-someone who asks people what their dreams are and then helps them to create plans to reach them. Simon and Greg, together with the executive team and the Dream Manager, show the employees that the company is committed to helping them achieve their dreams-and the employees respond with increased performance, lower turnover, fewer sick days, and greater productivity.
Kelly helps the reader realize the importance of motive in making the concept of a Dream Manager work. Though the story is fiction, the facts quoted are alive and well in every industry.
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