Strategic Management: Concepts and Cases [Hardcover] Author: Amazon Prime | Language: English | ISBN:
0078112737 | Format: PDF, EPUB
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Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. This new textbook, written with a single, strong voice, weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage. OneBook...OneVoice...OneVision
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- Hardcover: 960 pages
- Publisher: McGraw-Hill/Irwin; 1 edition (January 6, 2012)
- Language: English
- ISBN-10: 0078112737
- ISBN-13: 978-0078112737
- Product Dimensions: 10 x 8 x 1.4 inches
- Shipping Weight: 4 pounds (View shipping rates and policies)
I'm a professor of strategy, and have been teaching Strategic Management for undergraduates, MBAs, and executives (in and outsides the U.S.) for over 10 years, and never found a text that satisfied my desire to present top-notch material in a synthesized fashion. But I now have found this book--Frank Rothaermel's new Strategic Management text is really a brand-new text that makes a quantum leap forward in presenting cutting edge theory and examples leveraging the unique intersection of theory/concepts, empirical research, and practical application. Strategic management is about superior positioning for competitive advantage, and no other book on the market except Frank's has been able to position itself in this sweet spot. Not to mention the cutting edge examples that today's students can relate to (Facebook, Tesla Motors, Apple, BYD, Tata Group, and so on). Another great differentiator is that Frank wrote not only 12 MiniCases (great to get discussion started) but also 15 full-length cases that are perfectly integrated with the text to teach concepts and frameworks presented therein. The full-length cases also come with financial data already prepared in spreadsheets for ratio analysis, another first in the strategy textbook industry. Clearly, Frank's book is unique on many dimensions and has carved out a valuable, rare, and hard if not impossible to imitate strategic position in the textbook market combined with fully integrated and innovative example and exercises. It is not just a textbook but a new generation strategy teaching product that will make even novices look like rock stars. And students just "love" the content--how often do you find that emotional reaction about college textbooks?
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