The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization [Kindle Edition] Author: Tom Kelley | Language: English | ISBN:
B000FCKPKS | Format: PDF, EPUB
Download The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization
Download books file now Download The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization for everyone book 4shared, mediafire, hotfile, and mirror link The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity.
The role of the devil's advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility. Nothing is more potent in stifling innovation, Kelley claims.
Over the years, IDEO has developed ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers. Among these approaches are the Anthropologist—the person who goes into the field to see how customers use and respond to products, to come up with new innovations; the Cross-pollinator who mixes and matches ideas, people, and technology to create new ideas that can drive growth; and the Hurdler, who instantly looks for ways to overcome the limits and challenges to any situation.
Filled with engaging stories of how Kraft, Procter and Gamble, Safeway and the Mayo Clinic have incorporated IDEO's thinking to transform the customer experience, THE TEN FACES OF INNOVATION is an extraordinary guide to nurturing and sustaining a culture of continuous innovation and renewal. Books with free ebook downloads available Download The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization [Kindle Edition]
- File Size: 2843 KB
- Print Length: 288 pages
- Page Numbers Source ISBN: 0385512074
- Publisher: Crown Business; 1 edition (February 14, 2006)
- Sold by: Random House LLC
- Language: English
- ASIN: B000FCKPKS
- Text-to-Speech: Not enabled
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- Lending: Not Enabled
- Amazon Best Sellers Rank: #41,444 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
- #41
in Kindle Store > Kindle eBooks > Business & Money > Management & Leadership > Systems & Planning
- #41
in Kindle Store > Kindle eBooks > Business & Money > Management & Leadership > Systems & Planning
With Jonathan Littman, Kelley provides in this volume a wealth of information and counsel which can help any decision-maker to "drive creativity" through her or his organization but only if initiatives are (a) a collaboration which receives the support and encouragement of senior management (especially of the CEO) and (b) sufficient time is allowed for those initiatives to have a measurable impact. There is a distressing tendency throughout most organizations to rip out "seedlings" to see how well they are "growing." Six Sigma programs offer a compelling example. Most are abandoned within a month or two. Why? Unrealistic expectations, cultural barriers (what Jim O'Toole characterizes as "the ideology of comfort and the tyranny of custom"), internal politics, and especially impatience are among the usual suspects. That said, I agree with countless others (notably Amabile, Christensen, Claxton, de Bono, Drucker, Kelley, Kim and Mauborgne, Michalko, Ray, and von Oech) that innovation is now the single most decisive competitive advantage. How to establish and then sustain that advantage?
In an earlier work, The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm, Kelley shares IDEO's five-step methodology: Understand the market, the client, the technology, and the perceived constraints on the given problem; observe real people in real-life situations; literally visualize new-to-the-world concepts AND the customers who will use them; evaluate and refine the prototypes in a series of quick iterations; and finally, implement the new concept for commercialization. With regard to the last "step", as Bennis explains in Organizing Genius, Apple executives immediately recognized the commercial opportunities for PARC's technology.
Kelley takes the reader on tour of the IDEO design studio through his explainations of the ten personas that he believes make innovation happen. I've never really thought of working anyplace else after I joined IBM, but the types of work and the culture he describes in the book make IDEO a real contender if I ever was to leave IBM.
The personas he describes are applicable to any environment, not just IDEO. They are personas, and not job roles. He makes this very clear. Someone can be a software engineer and also manifest a number of the personas described.
The Ten Faces are:
<strong>The Anthropologist</strong> observes the way people behave with a "beginner's mind" to observe nuances that provide a deep understanding of how people interact with their environment.
<strong>The Experimenter</strong> prototypes, and prototypes again. Often in real time drawing on diverse resources to build and test out ideas. This desire to prototype goes as much for objects as it does for services and experiences.
<strong>The Cross-Pollinator</strong> explores other industries and cultures and then translates what they find into the fields they are responsible for. Cross pollinators are also called "t-shaped" people because they have depth in at least one area and breadth of knowledge in many fields.
<strong>The Hurdler</strong> works to overcome obstacles and roadblocks by outsmarting them. Budgets, adversity, bureaucracies and failures are all challenges that The Hurdler may come up with ingenious ways to overcome.
<strong>The Collaborator</strong> "often leads from the middle of the pack" to bring people together and build new solutions. Collaborators work with teammates, colleauges and even competitors.
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